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Key Points:
• Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek and Martin Lorentzon.
Spotify was launched in 2008.
• Spotify went public in April 2018, with a market cap of $26.5 billion after the first day of trading.
• 286 million monthly active Spotify users
• 130 million of these are Spotify Premium subscribers
• Spotify’s can lay claim to 36% of the global streaming market
• Average hours spent listening to Spotify per month stands at 25 hours
• 44% of users listen to Spotify on a daily basis
• Over 50 million tracks available on Spotify
• Drake, WizKid and Kyla”s “One Dance” the first song to surpass 1 billion streams
• Post Malone was the most listened-to artist of 2019 with 6.5 billion streams
• Sheeran’s “Shape of You” most listened song in Spotify’s history with close to 2.5 billion streams (April 2020)
• Sheeran is also the most followed artist, with 62.9 million followers (April 2020)
• Drake currently leads the way in monthly streams, at 43 million
• Around a third of Spotify listening time is spent on Spotify-generated playlists, with another third going on user-generated playlists
• “Today’s Top Hits” playlist is followed by 26 million people (April 2020)
• Other influential playlists include “RapCaviar” with over 12.8 million followers and “¡Viva Latino!” with 10.6 million followers (April 2020)
• Average users listen to 41 unique artists per week
• Spotify quarterly revenue in Q1 2019 stood at €1.85 billion ($2 billion), €1.7 billion ($1.84 billion) of which came from Spotify Premium subscribers
• Spotify quarterly revenue in Q1 2020 stood at €1.85 billion ($2 billion), €1.7 billion ($1.84 billion) of which came from Spotify Premium subscribers
• Gross profit in the same quarter was €472 million ($511 million), with operating loss at €17 million ($18 million)
• Spotify annual revenue in 2019 at €6.7 billion ($7.3 billion), with gross profit of €1.7 billion ($1.8 billion)
• Estimates vary on how much a Spotify stream is worth to artist: from $0.006-0.0084 to as low as $0.00318/stream
• Spotify went public in April 2018, with a valuation of $26.5 billion by the end of the first day’s trading
• Spotify market cap in early May 2020 was $26.9 billion
• Highest market cap to date is $35 billion during Q3 2018
Average age of people using Spotify in US:
• 18-24 26%
• 25-34 29%
• 35-44 16%
• 45-54 11%
• 55+ 19%
Gender of people using Spotify US:
• Male 56%
• Female 44%
Sources:
https://www.mygiftcardsupply.com/shop/spotify-gift-cards
https://www.businessofapps.com/data/spotify-statistics/#:~:text=There%20were%20286%20million%20monthly,Premium%20subscribers%20in%20Q4%202019
https://review42.com/resources/spotify-statistics/
https://support.spotify.com/us/article/full-list-of-territories-where-spotify-is-available/
https://www.statista.com/statistics/475821/spotify-users-age-usa/
https://www.statista.com/statistics/475799/spotify-users-gender-usa/