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On March 9, 2015, Apple announced a new premium subscription service available to customers with Apple TV… “HBO Now”.
With a starting price of $14.99 USD, There is no cable subscription needed, and will give you access to ALL of HBO’s programming, new and old!
If you want to access HBO Now on your iPhone or iPad, you will need to download the HBO app, which is available exclusively in the United States iTunes App Store.
The service is expected to launch in April of 2015, just in time for the fifth season of Game of Thrones.
Addition to TV shows, subscribers to HBO now will have an extensive library of Hollywood hit movies, sports, comedy, music specials, and documentaries.
You can subscribe to the service directly from your iPhone, iPod or iPad device using the HBO NOW app, or directly on your Apple TV for instant access! Addition to all your Apple devices, you can also watch on your computer directly from HBONOW.com
HBO will offer a free 30-day trial to those customers who sign up through Apple in April.